The Symbolism of Passing Something from One Generation to Another

If any of you are into collecting watches, you know that watch prices can run from a few dollars for a drugstore watch that serves merely as a timekeeper to hundreds of thousands for jewel and precious metal combinations valued for their craftsmanship and aesthetic appeal. While purchasing and collecting watches is a hobby for many people, the gifting of a watch has come to hold a great deal of symbolism depending upon the occasion and the relationship between the giver and receiver.

I recently saw an ad for the Patek Philippe watch company which shows two men, both quite handsome, obviously father and son. They have that look of money, culture, ivy league education and exceptional grooming. It’s just the two of them standing there and below them it says, “You never actually own a Patek Philippe. You merely take care of it for the next generation.”
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