Looking online for real information about your family

Sometimes when I am doing genealogical research online, I can't see the forest for the trees. Let me give an example. I enter a surname into a Google search, something common, like "morgan." In the first go around, I get over 15 million results. Now, who can actually use 15 million surnames? In the nature of search engines, the most popular results come up at the top of the list, so I get things like the Morgan Motor Company and Morgan Stanley financial services. Following my own advice, I try to be a little more specific and search for "morgan genealogy."
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